Mushtaq Pulwama
Srinagar, December 21:
Rasna, announced their foray into the health and wellness products sector with their newly launched sub-brand “Rasna Healthy Day” for all-seasons. The entry, launched with digital campaigns with Mandira Bedi and Sonali Bendre, introduces four new products, 100% natural and pure Honey, the super healthy veggie overload Quickie Soup, Choco Spread, and Protein Vita.
At Rasna creating an affordable product has always been of paramount, so everyone across the country has access to healthy and nutritious foods.
Under the portfolio of “Rasna Healthy Day”, Rasna has launched “Rasna Healthy Day Honey” 100% pure and natural, no preservative or synthetics, available in 20gm, 50gm, 100gm, 250gm, 500gm and 1 kg pack sizes.
The honey bottle of 20gm is available at Rs 20/-. The “Rasna Healthy Day Quickie Soup”, which is full of vegetables, made with no Maida, and rather uses a healthy combination of multi grain consisting of Jowar, Ragi and Oats. The pack sizes are available in a single pack or a multi pack of assorted soups. The single serve pack size is available at Rs.10/-, targeted at the masses, especially with the winter setting in. By adding hot water, the soups are ready in just 1 minute and will nourish anyone with 100% natural, pure, and healthy millet-based ingredients.
Commenting on the launch the Group Chairman of Rasna, Piruz Khambatta said “We have launched ‘Rasna Healthy Day’ to meet the growing demand for health products in India, with a superior, differentiated, and unique health proposition, that too at a very affordable price. Rasna believes in products that’re built for the masses with healthy and nutritious ingredients.
Heading the marketing team at Rasna, Ms. Arzeen Khambatta, Director of Rasna P added, “Rasna is unleashing the power of well-known celebrities turned social media influencers such as Mandira Bedi and Sonali Bendre who carry a large following on their various social media platforms. Additionally, Rasna is looking at releasing various ads in both print and visual mediums coupled with new merchandising models both in GT & MT.”
